The Perils of Jargon
2023-07-24 • 6 min video

"You’re not marketing to yourself. I know you know what you’re talking about, but does the client understand? Remember, data dumping with jargon does not differentiate you; it adds to the commoditization of the business."

Click here to watch on YouTube

For more on this, and other actionable best practices, download Chapter 1 from Duncan’s book "The Blue Square Method" today at

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