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Reframe Your Existing Relationships
2022-11-22 • 2 minute read

In the spirit of reaching people who count, rather than counting the people you reach, we strongly urge you to have a laser focus on your primary addressable audience – people who are already convinced. Your existing relationships have a degree of familiarity and trust for you – that train is rolling – so let’s add to that momentum before you expend the effort to get new ones moving.

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